Can you integrate a brand new product in our small market for less than 3 MONTHS.
Can you breakthrough with only organic content?
There’s one truth about our industry: the product is the best marketing. As much as we’d like to say we were on a generational run with this brand, the product itself played a huge part in our success. The FUWA pancake is truly one of a kind, creating an experience that leaves a lasting impression. It was not only a completely new brand, but also a product never seen on the Bulgarian market, and our job was to make people seek it out. We knew competition would follow, so our mission was to get a head start, claim the throne, and stay ahead before anyone else could catch up. And that’s exactly what we did.
We had a blank canvas to paint on, but we had to move fast. Competitors were already starting to emerge, and waiting too long could mean losing the race. The challenge was not only to blow the brand up, but to make it look good while doing it. We couldn’t rely on a purely commercial approach to rack up views, because we also needed to position the brand as the premium alternative and, ultimately, the superior choice.
Long story short, we made it happen. 3 MONTHS, 3 MILLION VIEWS, 3,000+ FOLLOWERS across all social platforms. More importantly, we generated enough revenue for them to open a second store and expand the brand. We did it through aesthetic content that converted qualified attention and viral content that was nearly impossible to ignore.
This project tested our ability to perform under tight time and creative constraints, and we’re proud to say we passed that test with flying colours.